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Principles of management

Syllabus for pre-PhD Distance learning course on Economics

PRINCIPLES OF MANAGEMENT

Kristine Antonyan, PhD, Associate Professor
Yerevan State University, Distance Learning Laboratory

1. Need assessment: goals/objectives of the course module
Today’s world processes and transition into global economies require that the rules and practices that determined success in an industrial economy need rewriting. 

So, times are changing. So are the functions and roles of the manager. Tomorrow’s managers must have appropriate knowledge, new managerial skills and competences to be able to meet the challenges of a highly dynamic and rapidly changing business environment. Hence, the goal of the designed course “Principles of Management” is to provide the needed knowledge, as well as essential skills and competences in planning and organizing, staffing and directing, controlling, decision making, motivating, communicating, and applying managerial skills to business and other types of organizations.

2. Course module description
The course module is specially designed for the foreign students who wish to study in any field of Economics at Yerevan State University. It is an intensive introductory study and analysis of the management process from a general manager’s perspective. Since this is the only course module, the students have to graduate from the department of “Management”; it is designed to cover the most topics of various course modules taught at the department. Among others, those include: the functions of management, goal setting; the concepts of strategic and tactical organizational management; innovation management; human resource management; marketing; public finance management.

Since content provides an introduction to the concepts of management and business, it may be in interest area for the managerial professionals or students, who have decided upon a career in business, government, or educational management.

3. Learning outcomes of the course module
Upon completion of the course, students are expected to be able to:

  • Be knowledgeable of historical development, theoretical aspects and practice application of managerial process.
  • Understand fundamental concepts and principles of management, including the basic roles, skills, and functions of management.
  • Understand the interactions between the environment, technology, human resources, and organizations in order to achieve high performance.
  • Have analytical skills and critical thinking abilities for analyzing appropriate cases on a particular business process (issue covered in the particular chapter, i.e. innovation management cases, human resource management cases, strategic management cases etc.).
  • Be competent to use the information technologies for developing and implementing various management tools.

4. Grading
The grading structure for the distance-learning course will be based on students’ weekly and final assignments.

  • Weekly assignments – 60%
  • Final assignment - 40%

4. Course module program

Class 1 The Bases of Management
- The Nature of Management (Definition of management, identifying management levels and functions, evaluating managers’ roles, describing differen management skills, avoiding management myths).
- Managerial Environments (Identifying environments that impact organizations, understanding external factors that influence managers’ roles, interpreting internal factors that affect managerial duties, learning why an organization must adapt to the environment).
- Organizational structures (Figuring out how planning and organizing coincide, understanding the different forms of organizational structures, noting the differences between formal and informal organizational structures).

Readings:
1. “Principles of Management”, by Ellen A. Benowitz, M Ed, Hungry Minds, NY.
2. “Management Cases”, Revised Edition, by Peter F. Drucker.
3. “Management”, Richard Daft.

Assignment 1:
Answer the following questions (up to 3 pages):

a) Describe and explain the nature of management.
b) Outline and describe the managerial environments.
c) Define and describe the organizational structures.

- Analyze the given case (up to 2 pages).

Class 2 The Tools of Management
- Problem Solving And Decision Making (Breaking down the decision-making process; recognizing the factors that influence managerial decisions; identifying individual problem-solving styles; becoming familiar with quantitative tools that assist decision makers).
- Organizational Planning (Recognizing planning as an essential management function; identifying different types of plans designed to meet organizational goals; determining and overcoming barriers for planning).
- Organizational Design And Structure (Defining organizational design; differentiating between mechanistic and organic structures; identifying the factors that affect organizational design; recognizing different organizational structures).

Readings:
1. “Principles of Management”, by Ellen A. Benowitz, M Ed, Hungry Minds, NY.
2. “Management Cases”, Revised Edition, by Peter F. Drucker.
3. “Management”, Richard Daft.

Assignment 2:
Answer the following questions (up to 3 pages):


a) Describe the problem solving and decision making process.

b) Define and describe the process of planning.
c) Define the organizational design and outline and describe the factors that effect the organizational structures.

- Analyze the given case (up to 2 pages).

Class 3 Strategic Management
- Introduction to Strategic Management (elements of strategy; mission statement; situation analysis of the firm and its environment).
- Business and Corporate Level Strategy (competitive strategies; gaining competitive advantage; portfolio strategies; selecting appropriate strategies; corporate objectives).
- The Management of Strategic Change (managing change; the incremental approach to change; radical and incremental change comparison).

Readings:
1. “Strategic Management, issues and cases” or “The Strategic Management Blueprint” by Paul Dobson, Kenneth Starkey and John Richards.
2. “Strategic Management: Global Cultural Perspectives for Profit and Non-Profit Organizations (Managing Cultural Differences)”, by Marios Katsioloudes. 
3. “Hospitality Strategic Management: Concepts and Cases (Second Edition)”, by Cathy A. Enz.

Assignment 3:
Answer the following questions (up to 3 pages):

a) Define mission of the organization, outline and describe the elements of strategy.
b) Describe and point out the differences between the business and corporate level strategy.

- Analyze the given case (up to 2 pages).

Class 4 Innovation Management
- Introduction to Innovation Management (innovation types; innovation processes; innovative product life cycle; time lag).
- Management of Innovation Processes (operational innovation; strategic innovation; innovative climate and environment; SWOT analysis of organization’s   innovative environment).
- National innovation system (knowledge economy; innovation as a pillar; national innovation system).

Readings:
1. “Innovation Management and New Product Development (4th Edition)”, by Paul Trott.
2. “Principle Concepts of Technology and Innovation Management: Critical Research Models (Premier Reference Source)”, by Robert S. Friedman, Desiree M. Roberts, Jonathan D. Linton.
3. “Reaching Your Goals Through Innovation: Management Extra”, by  Elearn. 
4. URL: www.worldbank.org/kam

Assignment 4:
Answer the following questions (up to 3 pages):


a) Define the different types of innovations, describe the innovation processes.

b) Define the differences between operational and strategic innovations, innovative climate and environment.

- Analyze the given case (up to 2 pages).

Class 5 Human Resource Management
- Recruitment, introduction and integration (human resource planning and development; requirements for recruiting; managing replacement and restaffing).
- Organization and people (mission statements; company culture; and cultural attributes).
- Leadership and Motivation (productivity and motivation; leadership).

Readings:
1. “A Handbook of Human Resource Management Practice 10th Edition”, by Michael Armstrong.
2. “Human Resource Management: Key Concepts and Skills”, by Professor Phil B Beaumont.
3. “Managing Human Resources”, by Rodney Overton.

Assignment 5:
Answer the following questions (up to 3 pages):


a) Describe the planning of human resources; define what should staff contribute to the business.

b) Define the cultural attributes; analyze the company culture and the need for change.
c) Evaluate the leader with the example.
d) Describe the motivation process in the framework of Maslow pyramid with example.

- Analyze the given case (up to 2 pages)

Class 6 Marketing
-  Introduction to Marketing (marketing as a managerial orientation).
- The Basics to Marketing Strategy (the marketing planning process; Business-to-business marketing; organizational buying behavior; relationships and networks).
- Selling And Sales Management (marketing communication; promotion; brand building; customer relationship and supply chain management).

Readings:
1. “CIM Revision Cards: Marketing Management in Practice 04/05 (Cim Revision Cards)”, by Marketing Knowledge. 
2. “Marketing 3.0: From Products to Customers to the Human Spirit”, by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
3. “Marketing Book, 5th edition’, by Michael Baker.

Assignment 6:
Answer the following questions (up to 3 pages):


a) Investigate the concept and process of marketing.

b) Explore the concepts of segmentation targeting and positioning.

- Analyze the given case (up to 2 pages).

Class 7 Public Management
- Market Failure: The role of Government in a Market Economy (public goods; market failures: external effects, natural monopoly; need for state regulation).
- Government Expenditure Programs (cost-benefit analysis; health care; social security; income redistribution and expenditure programs for the poor).
- Taxation and Government Revenue Programs (tax incidence; equity and efficiency issues).

Readings:
1. “Public Finance and Public Policy”, Jonathan Gruber. 
2. “Public Finance”, by Harvey S Rosen, Ted Gayer in Books.
3. “Public Finance (McGraw-Hill Series in Public Finance)”, by Laurence S. Seidman.

Assignment 7:
Answer the following questions (up to 3 pages):


a) Examine the role of the government and why some economic activities are undertaken in the public sector and others in the private sector.

b) Distinguish how the provision of government goods and services through political institutions differs from market provision of goods and services.
c) Demonstrate how taxes and subsidies can be used to correct market failure.

- Analyze the given case (up to 2 pages).

Class 8 Closing exam
Based on your interest, choose any topic discussed whithin this course module and write an analytic essay (13 - 15 pages).

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